Call 414-463-2540 - address 6930 North 76th St, Milwaukee, WI 53223
About Our History & Facility

In 1964 Ward & Emma started Honda of Cudahy, located at 6001 South Packard Ave in Cudahy. In 1969 we moved our store to 51st & Villard in Milwaukee and used the corporate name Southeast Sales. In 1973 we added the Kawasaki franchise to our second location on 102nd Fond du Lac Ave. in Milwaukee. Shortly after that we moved Honda motorcycles to the same location. In 1980 we built a brand new facility at 6930 N. 76th street in Milwaukee. In 2000 we expanded the Southeast Sales store to create more room. In the late fall of 2006 we had a chance to add the Suzuki franchise, which became official in December of 2006. 4 years later, in May of 2010, we added KTM. We are Wisconsin's Orange Level Certified KTM street, ATV, and dirt dealer. As of July 2011 we added Kawasaki Mule, Teryx, Watercraft and Honda Power Equipment lines. The Honda Power Equipment includes push mowers, snowblowers, generators, tillers, trimmers, and water pumps. Southeast Sales currently houses the Honda, Kawasaki, KTM, and Suzuki franchises. Our convenient location plus our friendly and knowledgeable service, parts, and sales staff have helped us maintain a reputation as one of the country's premier power sports dealers. Our extensive selection of clothing and accessories from top quality manufacturers ensures that you'll look as good as you feel when you ride.
Contact us via email or call at any time!
John has been with us since he was born. His grandparents raised him in the power sports business that they started. He is an avid racer/family man too. He runs the store and the Sales Department. You can email him at, or call (414)463-2540.
Our service department has the most experience around! Terry heads up the department along with Dan(pictured below), Mike, and Joe. Terry has worked with us since Ward put him to work as a teenager in 1965. Dan has been with us for over 20 years and is KTM Master Orange Level Certified. Followed by Mike who is our Carb Doctor, Goldwing Expert and has been a Honda Tech since 1970's. Joe has been with us 6+ years. Most of you know him from the parts department; this year he transferred to service because he enjoys customizing all the new vehicles. You can reach our service team at
Jana is our Business Manager. She can help you with financing your new or used vehicle and protecting the investment in your machine through our offerings in Extended Service, Tire & Wheel Protection/Roadside Assistance or Anti Theft. She has programs to suit all of your needs. Jana is currently going to WCTC working on her business degree and enjoys her time with Casey and their son Nolan.
Our parts department is headed up by Chris, aka Cruz (pictured below), who has over 15 years of experience. Usually you will see him out vending at a motocross track or racing his 2014 Kawasaki KX450. Next, Nick helps Chris in the parts department. Nick races Motocross on a Honda CRF250R and has Suzuki GSXR600. Lastly, Amber (pictured at the bottom of the page) has been with us for 4 years while currently attending University of Minnesota. She helps everyone out with parts and apparel sales, marketing, shipping and receiving, and Internet part sales. She rides a Kawasaki Ninja 250. You can reach our staff at 414-463-2540 or email

Southeast Sales Honda, Kawasaki, KTM
6930 North 76th Street Milwaukee WI 53223
Phone: (414) 463-2540 Fax: (414) 463-5282

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