Call 414-463-2540 - address 6930 North 76th St, Milwaukee, WI 53223
About Our History & Facility

Powersports Dealer in Milwaukee, Wisconsin

In 1964, Ward & Emma started Honda of Cudahy, located at 6001 South Packard Ave. In 1969, the business moved to 51st & Villard in Milwaukee and used the corporate name Southeast Sales. Our next growth period was in 1973 when we added the Kawasaki franchise and a second location on 102nd and Fond du Lac Ave in Milwaukee. Shortly after that, we moved all of our Honda motorcycles to the same location. In 1980, we built a brand new facility at 6930 N. 76th street in Milwaukee, WI. In 2000, we expanded the Southeast Sales store to create more room for our product and customers. The last addition we had was in May of 2010, when we added the KTM franchise. We are Wisconsin's Orange Level Certified KTM street, ATV, and dirt dealer. Southeast Sales currently houses the Honda, Kawasaki, and KTM franchises. Our convenient location plus our friendly, experienced, and knowledgeable service, parts, and sales staff have helped us maintain a reputation as one of the country's premier powersports dealers. Our extensive selection of clothing and accessories from top quality manufacturers ensures that you'll look as good as you feel when you ride.

Contact us via email or call at any time!

John has been with us since he was born. His grandparents raised him in the powersports business that they started. He is an avid racer/family man, too. He loves what he does and wants to help everyone to be able to log on tons of miles or races on their product!  He is the store manager and the sales manager. You can email him at, or call (414)463-2540.

Our service department has the most experience around! Dan (pictured) heads up the department, along with Mike and Joe. Dan has been with us for over 20 years and is KTM Master Orange Level Certified. Mike, who is our Carb Doctor and Goldwing Expert, has been our Honda & Kawasaki tech since the 1970's. Joe has been with us 6+ years; most of you know him from our parts department. You can reach our service team at 414-463-2540 or

Barbara is our Business Manager. She can help you with financing your new or used vehicle and protecting the investment in your machine through our offerings in Extended Service, Tire & Wheel Protection/Roadside Assistance, or Anti Theft. She has programs to suit all of your needs. Barbara has over 10 years of experience.

Our parts department is headed up by Chris, aka Cruz (pictured bottom left), who has over 15 years of experience. You will usually see him out vending at a motocross track or racing with his son, Jayden. Nick (pictured bottom right, #172), races motocross on a Honda CRF250R. He is very knowledgeable and passionate about powersports. You can reach our staff at 414-463-2540 or email

Southeast Sales Powersports
6930 North 76th Street Milwaukee WI 53223
Phone: (414) 463-2540 Fax: (414) 463-5282

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